The Strategic GreenSourceTM ProgramGreen Business News Center:
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A green initiative will likely get 5% to 20% of your employees actively engaged. Use the Strategic GreenSourceTM Program to get more of your employees involved and maximize your results.We work together to make it easier for you to achieve your expense savings and profit goals by getting employees aligned with sustainable business practices. We can also help you get your customers engaged in green products and services.The Strategic GreenSourceTM Program is brought to you by Strategic Communications Group Inc.Go Green And Succeed With Our Specialized Process:Gaining Insight on the Target Audience We apply cutting-edge research techniques to first understand the attitudes, perspectives, and behaviors of your audience (employees or customers). Our inputs include psychographics, survey data, market trends, and organizational competencies. Program Design We then involve target audience members in ideation to develop and test tangible concepts to determine appeal, believability, and intent to engage. Each concept is designed to maximize performance on business drivers, whether revenue or cost-savings. Getting Feedback to Align Business Strategies with Audience Needs We employ web-based, quantitative research methodologies to quickly and efficiently get input on appeal, understanding, and relevance...on concept attributes and communications tactics. The testing provides specific, actionable findings to maximize the potential for success. Developing Strategies for Emotional Engagement We use communication and persuasion techniques that are based on a cognitive understanding of how people process information and make decisions. We Can Help YouThe Strategic GreenSourceTM Program gives you expertise in
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Copyright © 2011 Strategic Communications Group Inc. All Rights Reserved. "Strategic GreenSource" is a trademark of Strategic Communications Group Inc. All other trademarks which may appear on this site are the property of the respective trademark owners. |
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Green, Going green, Green it, Green business, Green marketing, Green consultant, Eco friendly, Business strategy ...Successful employee engagement is based on the same principles as effective marketing: engaging, communicating with, and persuading your audience. Strategic GreenSource can help you put a marketing lens on internal green campaigns. Green companies, Be green, Sustainable green, Employee motivation, Employee engagement, Innovation management ...Green credibility is critical for green marketing. Without sustainable business practices in place, marketing will be seen as green-washing. Employee communication, Motivating employees, Employee communications, Green businesses, Strategy and innovation ...Strategic GreenSource can help you effectively gain buy-in and support from your employees for green initiatives and green business goals. |
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