The Strategic GreenSource^TM Program

Green Business News Center: <div style="background-color: none transparent;"><a href="http://www.rsspump.com/?web_widget/rss_widget/twitter_widget" title="web widget">Twitter Widget</a></div>

The Business Case for Green

What You Should Know About Sustainability in Business

Credibility is the most critical success factor. You must implement green business practices before promoting green products and services or the public will perceive you as cynically taking advantage of environmental concerns.

Employee engagement is the foundation of credibility. It is essential for achieving the reduced energy and resource consumption involved in sustainable business practices. Moreover, employees should be segmented to understand their attitudes, perceptions, and current behaviors in order to successfully communicate, engage, and change.

Revenue growth is the greatest potential impact sustainability can have on your business. Green products / services / experiences are an effective differentiator for you to generate new or enhance existing revenue streams.

Customer engagement is the basis of revenue growth. Once you have aligned your business with sustainable practices, you are ready to enhance existing products and services with green attributes--or begin innovation to develop differentiated green products and services.

Developing Your Business Case

Conceptually simple, yet often difficult in practice, is obtaining the data to create a baseline from which to calculate expense saving opportunities and assess the potential of each prospective initiative. Key areas of the business case are outlined below:

Cost Savings

• Reduce electrical consumption:
  • Lighting - fixtures and use
  • Technology - optimized configuration and equipment
  • HVAC - equipment and settings
• Reduce resource consumption:
  • Office - paper & ink
  • Production area - packaging & waste
  • Supply & Distribution chains - procedural efficiencies
  • Travel policies

Soft Benefits

• More cost effective execution of business operations
• Greater integration of business & IT
• More efficient employee recruiting and improved retention
• Differentiating factor for customers, investors, and regulators

Revenue Opportunities

• New green products, services, and customer experiences
• Engaging attractive, high income, segments (within LOHAS) with an above average propensity to purchase environmentally friendly products & services

The Strategic GreenSource^TM Program gives you expertise in
sustainability, marketing, and employee engagement:

Copyright © 2011 Strategic Communications Group Inc. All Rights Reserved. "Strategic GreenSource" is a trademark of Strategic Communications Group Inc. All other trademarks which may appear on this site are the property of the respective trademark owners.

Green, Sustainability, Go green, Going green, Green IT, Green business, Green marketing, Green consultant, Green innovation ...

With all dimensions of green and all facets of marketing and innovation, the Strategic Green Source Program team can help you with actionable advice.

Eco friendly, Business strategy, Environmentally friendly, Green companies, Be green, Sustainable green ...

You want to go green and we can help you with insightful strategies.

Green sustainability, Environmental marketing, Green advertising, Green product development, Employee motivation ...

The Strategic Green Source Program team can help you succeed in engaging your employees and customers in green products and services.