The Strategic GreenSource^TM Program

Green Business News Center: <div style="background-color: none transparent;"><a href="http://www.rsspump.com/?web_widget/rss_widget/twitter_widget" title="web widget">Twitter Widget</a></div>

We Help You Get the Results You Need

The Strategic GreenSource^TM team brings you leading edge innovation techniques, a unique combination of creative & analytical thinking, communication and persuasion expertise, and experience with sustainability to devise strategies that will maximize your success. The team is creative in leveraging insights and pragmatic in working through the operational and technology considerations necessary to successfully implement your initiatives.

We offer you the benefit of our success with development and implementation of environmentally conscious products/services and business practices:

• Realize expense savings opportunities by applying marketing techniques to communicate with, engage, and persuade internal audience to initiate behavioral changes in support of sustainable business practices. Some examples of how we've helped:
  • Consulting with Corporate Realty Services on employee engagement initiatives related to building and retrofitting LEED certified facilities
  • Collaborating with Global Operations & Technology on communicating the benefits of green information technology to ensure successful implementation
  • Designing an employee engagement initiative for the company's largest consumer business to achieve energy savings and reduce resource consumption


• Identify revenue growth opportunities by leading innovation and consumer strategy. How we helped on green initiatives for a global financial service business:
  • Bundled renewable energy & carbon offsets with financial services in hybrid concepts that created revenue opportunities and environmental benefits
  • Led the first Global Consumer Green Strategy Summit to transfer knowledge/experience across markets and align efforts for maximum effect
  • Integrated development work on green products/services across retail banking, credit card, mortgage, and consumer finance businesses


• Examples of innovative concepts developed include: using options contracts on carbon-based energy related commodities to support price guarantees for renewable energy, and creating mortgage products that had features triggered by sustainable living practices

What We Believe

• Green business initiatives can be successful if viewed as a marketing challenge and approached with the intent to identify unmet needs and effectively address them



• Green initiatives are unique in requiring the company to credibly demonstrate a commitment through sustainable business practices before making marketing claims



• Sustainability is fundamentally about energy efficiency and cost savings, so while the macro issues are complex, going green simply makes good business sense



• Sustainable business practices will become a regulatory imperative in the near future—at both the national and state level

Who We Are

Farhan Ali, President of Strategic Communications Group Inc. Farhan has over 20 years experience in domestic and international marketing and communications and account management. He is the cofounder of Strategic Communications Group. Prior to founding Strategic, he held positions with Jensen Communications Group, Dekker Babian Design, General Electric Trading and Gulf International. Farhan has a BBA in finance/ international management from Boston University School of Management.

Shirley Dreifus, Chief Executive of Strategic Communications Group Inc. Shirley has 30 years experience in business engagement. Prior to becoming cofounder of Strategic Communications Group, she headed management practices at an Economist Group division, managed consulting groups at JPMorgan Chase, was senior communicator at Jensen Communications, and adjunct professor at Baruch College.

She holds an MBA in international business from the New York University Stern School and a BA from Russell Sage. She is the author of the Global Management Desk Reference and Strategic Planning for IT. She is a member of NYWICI and IABC and previously was Assistant Treasurer for the Council on the Environment.

Glen Franklin, Director of Strategic GreenSource. An innovator and strategist with over 20 years experience in consumer insight driven development and marketing strategy. He applies creativity to business issues and finds revenue opportunities related to green products, services, and business practices. His innovations have been patented twice.

We Can Help You