The Strategic GreenSourceTM Program

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Increase Revenue
Green Innovation
Our Specialized Process
We Can Help You
 

Create a Green Customer Experience

We can identify opportunities for you to increase revenue by gaining insight into consumer needs and wants related to environmental concerns, then creatively meeting the need or satisfying the want with innovative solutions.

  • Gives you critical information and insight into your customers’ green perceptions, attitudes & behaviors to help you identify unmet needs/wants and emerging trends for key segments of the market
  • Provides a way to creatively solve for those needs/wants--both for core product/service attributes and green attributes
  • Optimizes across core and green attribute bundles to create revenue-maximizing configurations
  • Leverages emotional engagement strategies to create holistic green experiences that result in durable relationships with key customer segments

We help you develop customer strategies to fulfill business objectives that are part of sustainability initiatives. If you want your customers to engage with you and drive increased revenue, we can help you achieve your green business goals.

What's more, we go beyond just the product or service to help you create a comprehensive solution that provides a distinctly satisfying customer experience.

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Go Green And Succeed With Our Specialized Process:

Process for Developing a Green Strategy  

Insights

The process starts with gathering insights—and quality is critical. With a well-founded basis of knowledge, it's possible to develop a robust and differentiated position in the market. Understanding fundamental needs, perceptions, and attitudes will yield clear insight into revenue opportunities.

 

Ideation

Using findings from the insights process, concepts are developed using creative problem solving techniques. In other words, identifying unmet needs and designing solutions for them. With a robust insights process unarticulated needs can be addressed, yielding break-through green products and services.

 

Testing

Concepts are evaluated by target consumers to assess appeal, relevant features, and qualitative perceptions. In addition, attitudinal and behavioral profiling data is collected so we can find and talk to prospective customers of high-potential concepts.

 

Prototyping

Nothing is more powerful than engaging the customer in the strategy & development process. In doing so, we gain feedback based on real-life interaction with the product or service--which is much more robust than findings projected from research.

 

Enhancing / Refining

Using prototype behavioral data and customer satisfaction research, we can address initial dissatisfiers and refine the beta product or service into a winning configuration.


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We Can Help You

The Strategic GreenSourceTM Program is offered by an expert team
with significant global experience in innovation:

Strategic Communications Group Inc



Reduce Expenses by Engaging Employees
   in Sustainable Business Practices

Increase Revenue by Developing
   Innovative Green Products & Services

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To Discuss Your Needs or Learn More

Email: Questions & Inquiries
Call: 212.802.0800

Copyright © 2011 Strategic Communications Group Inc. All Rights Reserved. "Strategic GreenSource" is a trademark of Strategic Communications Group Inc. All other trademarks which may appear on this site are the property of the respective trademark owners.

Green innovation, Innovation, Business strategy, Creativity and innovation, Innovation consulting, Green product development ...

The future is green, and the growth opportunity is huge. The Strategic Green Source Program team can help you with actionable advice.

New product development, Innovation management, Innovation research, Innovation strategy, Strategic innovation ...

You see the opportunity, but are unsure how to develop a robust green strategy. We can help you.

New product development process, Brand innovation, Innovation techniques, Innovation tools, Green marketing ...

The Strategic Green Source Program team offers you the insight needed to develop internal credibility and valid green marketing claims.