The Strategic GreenSourceTM Program

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Reduce Expenses
Employee Engagement
Our Specialized Process
We Can Help You
 

Employee Engagement

Strategic Communications Group Inc. —experts in designing & executing employee engagement programs— makes it easier for you to achieve your expense savings and revenue growth goals by getting employees aligned with sustainable business practices.

  • Gives you critical information and insight into your employees’ green perceptions, attitudes & behaviors to help you create segment-specific strategies and communications
  • Creates buy-in by employee audiences with programs targeted at identified segments
  • Builds an understanding of the need to change and drives behaviors that secure your competitive edge
  • Measures results to ensure you’re achieving expense, revenue and strategic goals

We help you plan and implement employee-focused sustainability initiatives. If you want your employees to drive efficiencies and expense savings, we can help you achieve your green business goals.

Within the overall program, our process for employees provides insights on attitudes/behaviors and also generates inputs for the communication and engagement strategy.


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Our Specialized Process for Employee Engagement

Gaining Insight on the Target Audience

We apply cutting-edge research techniques to first understand the attitudes, perspectives, and behaviors of your employees. Our inputs include psychographics, survey data, market trends, and organizational competencies.

Designing Programs for Employees

We then involve employees in ideation to develop and test tangible concepts to determine appeal, believability, and intent to engage. Each concept is designed to maximize performance on business drivers, whether revenue or cost-savings.

Getting Feedback to Align Business Strategies with Audience Needs

We employ web-based, quantitative research methodologies to quickly and efficiently get input on appeal, understanding, and relevance…on concept attributes and communications tactics. The testing provides specific, actionable findings to maximize the potential for success.

Developing Strategies for Emotional Engagement

We use communication and persuasion techniques that are based on a cognitive understanding of how people process information and make decisions.


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We Can Help You

The Strategic GreenSourceTM Program gives you expertise in
sustainability and employee engagement:

Strategic Communications Group Inc



Reduce Expenses by Engaging Employees
   in Sustainable Business Practices

Increase Revenue by Developing
   Innovative Green Products & Services

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To Discuss Your Needs or Learn More

Email: Questions & Inquiries
Call: 212.802.0800

Copyright © 2011 Strategic Communications Group Inc. All Rights Reserved. "Strategic GreenSource" is a trademark of Strategic Communications Group Inc. All other trademarks which may appear on this site are the property of the respective trademark owners.

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Successful employee engagement is based on the same principles as effective marketing: engaging, communicating with, and persuading your audience. The Strategic GreenSource Program can help you put a marketing lens on internal green campaigns.


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Green credibility is critical for green marketing. Without sustainable business practices in place, marketing will be seen as green-washing.


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The Strategic GreenSource Program can help you effectively gain buy-in and support from your employees for green initiatives and green business goals.